The Freedom Formula
The 12-week no BS blueprint to transform your coaching business, attract dream clients on repeat & finally live a life of true freedom.
Who Is This For?
✨ You’ve had some clients already, but the feast-or-famine cycle has you stressed out & doubting if you can really make your coaching business work long-term.
✨ You’re stuck juggling your 9-5, life with your coaching business & you desperately want to finally break free & go all-in.
✨ You’ve been winging it when it comes to business strategy & now you’re craving direction, clarity & a plan that actually works to bring in consistent, dream clients.
✨ You’re done with waking up at 3am, worrying if you’ll ever make enough to quit your job or wondering if the freedom lifestyle you’ve been dreaming of is actually possible for you.
✨ You’re a go-getter with big dreams, ready to show up, do the work & make your coaching business the real deal - but you need support to bridge the gap between where you are now & where you want to be.
✨ You know you’re meant for more - more clients, more money, more impact, more freedom. And you’re ready to claim it.
If this sounds like you, The Freedom Formula was made for you!
Here’s what life looks like after completing The Freedom Formula:
PREDICTABLE SUCCESS
ALIGNED BUSINESS STRATEGY
CONFIDENT CEO ENERGY
THE FREEDOM LIFESTYLE
The Freedom Framework
Your 4-step path to a full-time freedom coaching business
This framework breaks down the exact process it takes to attract dream clients on repeat, take your business full-time & finally live the freedom lifestyle you’ve always wanted.
01
Magnetic Positioning
→ Become the no-brainer choice for your dream clients.
​Most coaches are great at what they do - but that alone doesn’t make sales inevitable.
In this phase, we refine your foundations so your messaging stops sounding like everyone else’s and starts pulling in the right people who are ready to invest.
What we’ll cover:
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Nail your niche without boxing yourself in
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Identify your most aligned high-ticket offer(s)
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Develop clear, bold messaging that positions you as an authority
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Create demand-driven content pillars that build desire + trust
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Audit your current positioning to uncover the blind spots costing you sales
Outcome: You’ll know exactly how to communicate what you do in a way that makes your audience say “I need that - and I need it from HER.”
02
Consistent Client Flow
→ Attract qualified, ready-to-buy leads every single week.
You do not need to be glued to Instagram all day to generate leads.
In this phase, we simplify and scale your lead gen so you have a predictable pipeline of dream clients coming your way - without relying on referrals or content going viral.
What we’ll cover:
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Lead generation strategies that actually suit your energy + strengths
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How to create scroll-stopping content with sales psychology baked in
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Plug-and-play lead magnet + email funnel strategies (no fluff, just results)
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Building visibility across multiple touchpoints (IG, email, collaborations, etc.)
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Converting lurkers into leads without chasing
Outcome: You’ll never again wonder “Where are the clients?” - because they’ll already be in your DMs or email list, warmed up and ready.
03
Sales That Convert
​→ Master the art of empowered sales (without being pushy or awkward).
This is where the magic happens.
You’ll learn how to sell in a way that feels natural, service-led and aligned - from your content to the DMs to your sales calls.
​This is where you stop hoping and start closing.
What we'll cover:
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Creating a sales process that works for YOU (calls, DMs, evergreen, or launch-based)
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How to lead empowered, high-converting discovery calls
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Converting objections without convincing or discounting
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How to track, understand and increase your conversion rate
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Content strategy that supports conversions and moves people through the buyer journey
Outcome: You’ll feel confident and in control every time you sell - knowing how to move someone from “interested” to “I’m in.”
04
Simplified Systems for Scaling
→ Set up the backend of your business so sales feel simple + sustainable.
Consistent sales don’t require more doing - they require better systems.
In this phase, we clean up your backend and turn your sales process into a rinse-and-repeat system that supports the freedom lifestyle you actually want.
What we'll cover:
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Sales systems & tracking (including your custom sales tracker)
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Backend funnels that support client flow on autopilot
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Streamlining your marketing + sales workflow
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Understanding your numbers so you can scale with strategy
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CEO habits & boundaries to support a sustainable business
Outcome: You’ll finally have a business that runs like one - and frees you up to take that midweek Pilates class, go to Australia for a month, or just wake up not worried about where the next client is coming from.
What’s Included
12 weeks of coaching:
1 x 90 minute Breakthrough Session
We will kick off the programme with a deep dive into your life & business to map out exactly what we need to cover during our time together to help you successfully grow your business & take it full time.
11 x 60 minute Weekly Coaching Sessions
This is where the true transformation takes place. We’ll work through the programme together on a weekly basis via Zoom.
Wrap around support via email
Personalised workbooks & resources
Access to session notes & recordings
Money-Back Guarantee
The Freedom Formula is for women who are willing to be coachable, take action & implement.
However, I know that investing in yourself & your business may feel scary at first so I want you to have confidence in your decision which is why I offer a money-back guarantee.
If after 4 weeks in the programme, you don’t feel like it is right for you & your business, I will happily refund your remaining sessions.
It’s important to me that you are happy with the work we’re doing & that it is moving your business forward.